Sample B-Roll

This is a sample of a B-roll used on QVC. (The actual b-roll submitted to QVC would have color bars and a countdown at the head of the tape.)

Click on this link: Sample B-roll (The actual product can be found on GreenSneakers.com.)

First, QVC is a live show. Use a b-roll as a last resort.

Some guidelines:

1. Shows a demonstration or part of a demonstration that cannot be executed effectively live.
2. Does not contain text or graphics
3. Reflects the style and brand of QVC
4. Is 30 - 45 seconds in length
5. Highlights the most important points first
6. No audio

Videos that contains graphics, have poor acting, show a demonstration that you're doing live, or have an infomercial style to it, will be rejected.

Further, according to QVC's vendor guidelines, they will not accept video that contains scrolls, text graphics, taped testimonials, or "quad" screen footage (4 different scenes showing on one screen). QVC currently accepts Beta SP or Digital Beta tapes. Tapes mastered on lower quality mediums such as VHS then submitted on Beta will not be accepted.

 

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«Nick`s advice in this book is right on the money. He has managed to capture the inner workings of what it takes to be successful on QVC. I am sure that armed with his book, a great product and most of all... a sense of Passion for your product you have a very good chance at succeeding with QVC.»
– Julia Benben, Color Loco - Kids Product specialist, Inventor/ Entrepreneur /
air Guest with QVC since 1996